Flont
Homepage & Module
UX/UI Enhancements for Ecommerce
In late 2017 I assisted on a short-term contract to assist leading Flont’s in-house development team with design direction for their newly launched ecommerce website. Based in Magento CMS, this was an existing template that myself and the development team built enhancements for.
Launched in 2017, Flont was a high-end jewelry rental membership service, with a similar business model to Rent the Runway.
Core goals with the design enhancements were to refine the homepage with clearer call outs for memberships, visual improvements to the PLP and PDP pages, global page styling and addition of a mega menu.
Homepage
Enhancements to the homepage included customizations to the hero banner (clearer hierachy, SEO keywords, call-to-action), visual carousel integrations for new arrivals, and clearer call-outs to promote Membership types. Othe SEO-friendly optimizations such as testimonials were added to the footer.
Megu Menu Integration
The mega menu integration allowed for showcasing different product categories: exclusive designers, vintage & premium pieces and new arrivals.
Force-Login integration
The force log-in integration was implemented to drive users to subscribe or trial the Membership.
PDP styling & Customizations
PDP Styling & Customizations
Adjustments to the typography, layout, gallery, shopping features, CTA.
Homepage & Mega Menu Integration
Force log-in integration
The force log-in integration was implemented to drive users to subscribe or trial the Membership.
PDP Styling & Customizations
Adjustments to the typography, layout, gallery, shopping features, CTA.
