Protiviti Holiday – Brin Azzarello | Multidisciplinary Graphic Designer NYC

Protiviti Holiday Campaigns

Project Date

2024 & 2022

Category

award-winning · campaigns · illustration

illustration

holiday cards

email design

social media

Design for global business consulting firm’s holiday campaigns and outreach.

Campaign generally consisted of developing a suite of assets to be used by different global offices – holiday card templates, OFT email templates, social media posts, and a video.

The 2022 campaign was an exception, as the video was the core campaign asset with the card, email and social media assets all tying back to the video.

Holiday Campaign 2024

For the 2024 Holiday campaign, two card designs were chosen (red and blue) to give the global offices options. Other unselected concepts are also shown.

Holiday Campaign 2022

The 2022 holiday campaign led with a fully in-house animated video as the holiday card. The user experience was that clients or employees would receive the storybook holiday card (versioned out to their language), scan the QR code inside the card which then went to the video.

The idea behind the video was the story of Protiviti, shown in a storybook style with paper cut illustration. I lllustrated all of the scenes as one long artboard, and then our in-house animator Ramandeep Singh brought the illustrations to life. The animation won a 2023 GDUSA In-House Design award.

The card, email and social media templates all took inspiration from the video.

Animator: Ramandeep Singh
Art Director: Brooke Dean
Creative Director: Ryan Dahlheim